NON TOX TEA™
A symbol of modern wellness
At Montague Brand Agency, we thrive on creating brands that resonate deeply and authentically with their audience. NON TOX TEA™ challenged us to design a brand strategy and identity that harmonised wellness with modern luxury, carving a distinct space in the competitive world of tea.
THE VISION
NON TOX TEA™ is grounded in the principles of clean living, sustainability, and elevated aesthetics. The brand needed an identity that communicated sophistication, health-consciousness, and a bold, non-toxic ethos.
THE MISSION
Clean, elevated living without compromise. The brand identity not only stands out but also becomes a catalyst for meaningful connections with its audience.
BRAND STRATEGYOur approach to NON TOX TEA began with a deep dive into its audience; health-focused individuals who prioritise quality, transparency, and design. To stand out in a saturated market, we leaned into the intersection of wellness and style, positioning NON TOX TEA as a lifestyle choice rather than just a product. In a saturated landscape, we sought to build a brand that wasn’t content with blending in. NON TOX TEA™ is about standing out by doing less; removing toxicity, clutter, and compromise from the equation. The result is a brand that feels effortlessly modern and deeply intentional.
Pillars of the brand strategy;WELLNESS ELEVATED
Emphasising the non-toxic, eco-friendly qualities of the brand.MODERN LUXURY
Curating a sleek and sophisticated aesthetic that appeals to design-conscious consumers.SUSTAINABILITY FIRST
Highlighting the brand's commitment to eco-friendly materials and practices.
INNOVATION PIPELINE
The brand strategy paves the way for a holistic wellness offering that includes nutrient-rich, non-toxic functional foods, clean and restorative wellness drinks, and purpose-driven supplements. From guilt-free snacks and organic superfoods to adaptogenic elixirs and sparkling tonics infused with natural ingredients, every product is designed to nourish the body while aligning with the brand’s elevated, clean-living ethos. Complementing this, a line of non-toxic supplements; featuring targeted vitamins and holistic formulas to support immunity, skin health, and mental clarity—integrates science and sustainability to enhance modern lifestyles without compromise.
Visual Identity:Every detail, every image, every word speaks to a life lived with intention and clarity. The visual identity of NON TOX TEA™ is a seamless expression of elevated living and clean wellness. The art direction mirrors this ethos with precision and intent, presenting a study in minimalism: clean layouts, dynamic compositions, and generous use of white space create an immersive visual experience where every element feels purposeful. A curated narrative unfolds—bold, vibrant product photography meets atmospheric lifestyle vignettes, balancing textures with modern design cues through a lens of luxury.
