hunter lab
Hunter Lab Brand Identity
The Hunter Lab Brand Identity is reflection of the founder’s mission to redefine the aesthetic of natural skincare for a universal audience.
Hunter Lab's modern yet timeless visual identity defies market trends, ensuring enduring appeal.
The brand has carved out a distinctive niche in a crowded market. The products naturally translated to luxury fashion retailers, boutique luxury hotels and hospitality hotspots; with the pleasure of use amplified by addictive aromas accentuated by soft touch materials.
The contemporary visual identity has transcended market trends while maintaining a modern appeal. The meticulous attention to detail and consitency has allowed the introduction of new product lines, materials, substrates and palettes that foster strong brand recall among consumers who value quality and integrity.
The brands innovative approach to natural skincare, has maintained its place as a leader in category since its inception in 2015.
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The custom tooling on the hand and body wash alongside the contemporary aesthetic established a signature subtle yet brand-defining detail.
Early brand campaigns spoke to an increasingly engaged male skincare audience and embodied healthy natural skin.
2023 Brand Audit and Refresh
Discovering and embracing A comprehensive brand audit over 2023 in collaboration with Hunter Lab made way for a creative strategy to streamline the brand aesthetic. The brand audit reviewed the initial creative strategy and took in to consideration the natural evolution of the brand; including an appeal to broader demographic and an emphasis on a key pillar, sustainbility. Campiagns were strategically crafted to reach each audience segment, taking into consideration their skincare needs, ideal product routines, and aesthetic appeal; ensuring visual representation for a broad audience. The visual identity evoled from the original strict monochromatic palette, to layer in tonal neutrals for secondary packaging, brand communications, new collections and product features. This has increased ease of nagivation for the consumer within the significantly expanded product range and allowed for storytelling opportunites. The digital landscape has been designed to ensure consistent brand campaigns that are fit for format across all channels.
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