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hunter lab PACKAGING
Contemporary Sustainability
Embracing the Future of Luxury Gift Packaging: The Convergence of Artistry and Sustainability
Montague Brand Agency collaborated with Hunter Lab on their latest collection with a mission to transcend conventional aesthetic boundaries for sustainable production methods, offering a reimagined perspective on the art of gifting. The brief; to uphold grandeur and exclusivity while adhering to the ethos of environmental stewardship. In this era of conscious consumerism, sustainability isn't just a preference; it's a cultural movement.
Luxury brands, long heralded for their sumptuous packaging, find themselves navigating a novel realm: the intersection of extravagance and eco-consciousness. Our mission is underpinned by the philosophy that sustainability isn't a constraint; it's an avant-garde opportunity. We aspire to redefine the very essence of luxury gift packaging by infusing it with sustainability, yielding an alternative that not only retains sophistication but elevates it to a new level of social responsibility.The pressed and debossed forms are a physical transformation of natural raw materials; resulting in 100% compostable packaging. Within approximately 45-60 days, the boxes will completely breakdown in compost and enhance overall nutrient levels.
Compostable raw materials used in the construction of each gift box include sugarcane bagasse, wood pulp, wheat straw pulp, recycled A4 paper, and recycled corrugated paper. These natural fibres are derived from plants with a short growth cycle and extensive sources resulting in minimal environmental impact. Compostable refers specifically to materials of organic origin that pose no toxic risk, and leave behind only beneficial residual matter to improve soil health.
Luxury brands, long heralded for their sumptuous packaging, find themselves navigating a novel realm: the intersection of extravagance and eco-consciousness. Our mission is underpinned by the philosophy that sustainability isn't a constraint; it's an avant-garde opportunity. We aspire to redefine the very essence of luxury gift packaging by infusing it with sustainability, yielding an alternative that not only retains sophistication but elevates it to a new level of social responsibility.The pressed and debossed forms are a physical transformation of natural raw materials; resulting in 100% compostable packaging. Within approximately 45-60 days, the boxes will completely breakdown in compost and enhance overall nutrient levels.
Compostable raw materials used in the construction of each gift box include sugarcane bagasse, wood pulp, wheat straw pulp, recycled A4 paper, and recycled corrugated paper. These natural fibres are derived from plants with a short growth cycle and extensive sources resulting in minimal environmental impact. Compostable refers specifically to materials of organic origin that pose no toxic risk, and leave behind only beneficial residual matter to improve soil health.
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Key objectives of the Hunter Lab collection project encompass:
Elevated SustainabilityDiscovering and embracing eco-luxe materials that exude opulence while treading lightly on our planet.
Artistry UnleashedCrafting packaging that isn't just eco-conscious but an artistic masterpiece, a canvas for visual delight and tactile indulgence.
Tailored ExtravaganceOffering bespoke packaging solutions that dance to the rhythm of individual tastes, enabling clients to express their distinct identity with eco-elegance.
Awareness & EnlightenmentIlluminating the importance of sustainable luxury gift packaging within the discerning circles of both consumers and purveyors of luxury.
This collection represents a vision where luxury gift packaging harmoniously coalesces with sustainability, creating a future where the two are synonymous. By meeting the burgeoning demand for eco-conscientious gifting, this project not only transforms the luxury packaging landscape but also ushers in an era of thoughtful, refined consumption and gift bestowal.
This collection represents a vision where luxury gift packaging harmoniously coalesces with sustainability, creating a future where the two are synonymous. By meeting the burgeoning demand for eco-conscientious gifting, this project not only transforms the luxury packaging landscape but also ushers in an era of thoughtful, refined consumption and gift bestowal.
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